A new Sydney, Australia hotel is waaay into Instagram. While the 1888 Hotel is technically housed in a building that was erected in 1888, that is also the magical year when Kodak introduced its box camera. Fate stepped in and thus declared that this hotel should be photo-centric. In 2013, that means Instagram. So the latest amenities?
- A selfie area. In the lobby, a beautiful, empty frame with an engraved 1888 nameplate is suspended from the ceiling to encourage guests to snap themselves. The backdrop is the Eatery & Bar and the atrium with an indoor tree.
- Instagramers with over 10,000 followers get a free night’s stay.
This came to me via Springwise. My source for all things weirdly clever.