A new Sydney, Australia hotel is waaay into Instagram. While the 1888 Hotel is technically housed in a building that was erected in 1888, that is also the magical year when Kodak introduced its box camera. Fate stepped in and thus declared that this hotel should be photo-centric. In 2013, that means Instagram. So the latest amenities?
- A selfie area. In the lobby, a beautiful, empty frame with an engraved 1888 nameplate is suspended from the ceiling to encourage guests to snap themselves. The backdrop is the Eatery & Bar and the atrium with an indoor tree.
- Instagramers with over 10,000 followers get a free night’s stay.
Those are nice amenities. Me, I just like that the 1888 is in an old wool storage building. Cozy. See the hotel for yourself. Or check out its Instagram.
This came to me via Springwise. My source for all things weirdly clever.